Growth & Marketing Engineer / Mexico City
Performance marketing and funnel optimization for tech companies with traction.
I help companies that are already spending—or preparing to spend—more than $10K a month on acquisition but do not yet have enough senior growth expertise in-house.
I connect campaigns, positioning, offers, landing pages, product experience, and measurement to find the friction slowing growth and turn it into experiments that produce measurable results.
Selected clients
I'm a Growth & Marketing Engineer and the founder of Thinklab.co.
For more than 10 years, I have helped tech companies across the US and Latin America acquire users, improve their funnels, and make better growth decisions.
My work combines performance marketing, product marketing, experimentation, and analytics. I can diagnose problems inside the campaigns, but I also step in when the real friction is in the positioning, offer, landing page, pricing, activation, or measurement.
I have advised more than 40 startups, led go-to-market for over 20 apps and e-commerce businesses, managed $200K per month in paid media at 4X ROI, and built a remote growth team of 10 people.
I have worked across B2B enterprise software, fintech, AI, mobile apps, e-commerce, and performance agencies. The industry changes, but the situation is often similar: the company has traction and is investing in growth, but marketing, product, and analytics are not operating as one system.
Outside of work, I spend a lot of time journaling, hiking, and meditating.
Built and optimized the acquisition system across LinkedIn Ads and Google Ads. Over six months, we tested landing pages, creative, and offers to generate 130 new leads and reduce CPA from $250 to $80.
Ran more than 10 experiments across the landing page, WhatsApp flow, creative, campaign structure, checkout, and pricing. Together, these changes reduced customer acquisition cost by 25%.
Managed paid acquisition across Google and Meta. Account restructuring, budget allocation, creative testing, and funnel optimization increased ROAS from 2X to 4X over six months.
Scaled a mobile game from 20K to more than 10 million downloads in 18 months using paid acquisition, creative testing, and product growth loops.
Took a fitness app from launch to 100,000 users in 12 months while cutting CAC by 40%.
Paid acquisition, channel strategy, campaign setup, targeting, budget allocation, creative testing, optimization, and scaling across paid social and SEM.
ICP, positioning, messaging, offers, landing pages, conversion flows, checkout, pricing and packaging, go-to-market strategy, and product launches.
Activation, onboarding, lifecycle, product funnels, growth loops, monetization, and experimentation tied to product usage and revenue.
Conversion tracking, attribution, dashboards, funnel analysis, lead quality, reporting, AI assistants, and internal workflows.
The best fit is usually a founder or lean growth team at a tech company with traction, an acquisition budget, and no senior growth leader in-house.
Most projects start with a diagnosis of the growth system: campaigns, positioning, offers, creative, landing pages, tracking, funnel behavior, and actual conversion quality.
From there, I prioritize the changes most likely to improve acquisition, conversion, or revenue. Depending on the problem, I can execute directly, work alongside the internal team, or coordinate the specialists already involved.
Clients are typically spending, or preparing to spend, at least $10K per month on acquisition. Many are early-stage companies that have raised between $500K and $3M. Others are bootstrapped and funding growth through revenue.
I work async-first and stay close to execution. We can start with an audit, work through a defined optimization project, or continue through a fractional engagement.
Does your company have traction, but the growth system should be working better?
Tell me what is happening. We will look at whether the friction is in the acquisition, messaging, funnel, product, or measurement—and I will tell you honestly whether I can help.
Email Book a 30-minute call LinkedIn Newsletter