Growth & Marketing Engineer / Mexico City
Performance marketing and funnel optimization for tech companies with traction.
Most clients come to me when they're already spending, or preparing to spend, $10K+ a month on acquisition. They have traction, but not enough senior growth expertise in-house. Some need help across the full acquisition system. Others need an experienced user acquisition specialist who can step in and get to work.
I handle the work that often gets split across several people: campaign setup, landing pages, creative briefs, analytics, and funnel experiments.
Selected clients
I'm a Growth & Marketing Engineer. I also founded Thinklab.co.
For more than 10 years, I have helped tech companies across the US and Latin America improve acquisition and make better decisions about where growth is getting stuck.
That work has included advising more than 40 startups, leading go-to-market for over 20 apps and e-commerce businesses, managing $200K per month in paid media at 4X ROI, and building a remote growth team of 10 people.
I have worked across B2B enterprise software, fintech, AI, mobile apps, e-commerce, and performance agencies. The industry changes, but the situation is often similar: the company is investing in growth and the campaigns, creative, landing pages, and analytics are pulling in different directions.
Outside of work, I spend a lot of time journaling, hiking, and meditating.
The account did not need a bigger budget. It needed a better channel mix. I reallocated spend, restructured the campaigns, and rebuilt reporting around conversion quality. CPA dropped from $96 to $40.
We launched more than 10 experiments in 60 days. We tested the landing page, WhatsApp workflow, creative, campaign structure, checkout, and pricing. The result was 1,870 signups on lower media spend and a conversion rate above 20%.
Managed $200K per month across paid social and SEM at 4X ROI, and led the development of an AI tool for campaign budget allocation.
Scaled a mobile game from 20K to more than 10 million downloads in 18 months using paid acquisition, creative testing, and product growth loops.
Took a fitness app from launch to 100,000 users in 12 months while cutting CAC by 40%.
Campaign strategy, setup, targeting, budget allocation, testing, optimization, and scaling across paid social and SEM.
Landing pages, offers, conversion flows, checkout, pricing, activation, and onboarding.
Creative briefs, messaging angles, testing roadmaps, performance reviews, and fast feedback between media and creative teams.
Conversion tracking, attribution, dashboards, funnel analysis, lead quality, and reporting that helps the team decide what to do next.
Budget allocation, campaign monitoring, reporting assistants, research, lead enrichment, and internal workflows.
The best fit is usually a founder or lean growth team at a tech company with traction, an acquisition budget, and no senior growth leader in-house.
Most projects start with a diagnosis. I look at the campaigns, creative, landing pages, tracking, funnel behavior, and actual conversion quality. The goal is to find the constraint before spending more money.
What happens next depends on what the data shows. Sometimes the campaigns need to be rebuilt. Sometimes the real problem is the landing page, checkout, pricing, tracking, or creative output.
Clients are typically spending, or preparing to spend, at least $10K per month on acquisition. Many are early-stage companies that have raised between $500K and $3M. Others are bootstrapped and funding growth through revenue.
I work async-first and stay close to execution. We can start with an audit, work through a defined optimization project, or continue through a fractional engagement.
Have traction, an acquisition budget, and a funnel that should be working better?
Tell me what is happening. I will tell you honestly whether I can help.
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