Alejandro Vásquez — Fractional
Product Growth-GTM Strategist
SFractional Head of Growth, CDMX ✌️
I work at the intersection of strategy, technology, and behavioral analytics to help companies unlock sustainable growth. I transform high-level ideas into actionable systems—from experimentation engines to automation workflows to go-to-market strategies.
Proudly worked with:
I work across four disciplines
Design and execution of scalable growth frameworks.
Product-led growth experimentation and validation.
Go-to-market (GTM) strategy for new products and features.
User Acquisition & Performance Marketing.
Example: Build and validate a minimum viable funnel for a new market or product in under 60 days.
AI-Enabled Automation & Business Systems
Automation of repetitive processes with no-code, low-code, and AI tools.
Architecture of internal systems for marketing, operations, and customer journeys.
Advisory on AI-driven growth tooling.
Example: Automate lead generation, customer onboarding, or retention flows without engineering bottlenecks.
Behavioral Analytics & Web Experimentation
Design and analysis of experiments to improve activation, retention, and conversion.
Behavioral data mapping and storytelling for smarter decision-making.
Integration of behavioral insights into product and feature design.
Example: Set up cohort-based analysis to identify key levers for second-purchase conversion.
Product Discovery & Jobs-to-be-Done Research
Identifying key Jobs-to-be-Done through qualitative interviews and behavioral insights.
Building clear messaging and positioning based on real user language and needs.
Structuring problem spaces and prioritizing opportunities based on impact and effort.
Example: Conduct discovery sprints to identify top jobs for a new fintech product, leading to a validated MVP direction in 4–6 weeks.
My Approach
Think deeper. Move faster. Build smarter. Grow better.
First Principles Thinking
I focus on fundamentals and rebuild solutions from the ground up, not from assumptions.
Experimentation Over Assumption
I prioritize fast, focused experiments that validate what truly drives growth.
Systematic Execution
I build operational systems—automation workflows, growth loops, analytics frameworks—that compound over time.
Behavior-Driven Design
I design strategies aligned with real user psychology, not just vanity metrics.
Who I Work With
I partner with founders, product teams, and growth-driven companies who are ready to scale smarter—not just bigger.
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I’m a strong fit if:
You have a vision but need a system to scale it.
You value experimentation, learning, and speed.
You believe in building sustainable growth engines.
You understand that data, behavior, and messaging.
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I’m probably not a fit if:
You expect quick fixes without strategic foundations.
You resist change, iteration, or data-driven learning.
